Cosmoprof North America (CPNA) is bringing back its exclusive initiative, Spotlights, which debuts within the Discover Beauty program, for the fourth consecutive year. The initiative highlights small artisanal brands with unique product ranges that are relatively new to the marketplace and a prime fit for high-end retail stores, boutiques, salons and spas. Centrally located within the Discover Beauty area of the show, Spotlights is a curated initiative welcoming the best of niche prestige beauty brands. The highly stylized area gives the feeling of walking through a high-end department store where the open layout gives way to the individual brands displayed on select countertops.
 
Here’s a sneak peek at some brands from this year’s lineup:
12 Benefits—Hair care, in its signature pink-and-white packaging.
 
Ayres Beauty—(pictured) Body products inspired by Buenos Aires.
 
Cheryl Lee MD Sensitive Skin Care­—Hypoallergenic, non-toxic, multitasking skin care for all ages and skin types.
 
Dermovia —Facial masks, including Lace Your Face Mask collection (more info here)
 
Ella+Mila—An eco-friendly, high-end color range.
 
Fallene—TiZO sunscreens that use gentle mineral filters.
 
Hey Honey—Holistic skin care, which uses propolis and honey as key ingredients.
 
Naturally Bare—Eco-couture natural products in eco-friendly packaging.
 
Rev-Eye-Visco Power-Packed Eye Fix Advanced Eye Treatment—A powerful mix of natural botanical extracts, power peptides and super vitamins.
 
Simple Sugars—An all-natural skincare line especially formulated for sensitive skin, but suitable for all.
 
SoCozy —A collection of salon quality hair care products for kids.
 
Sole Serum— A healing combination for rejuvenating feet.
 
Spongelle—Cleansing and body was—infused sponges.
 
Tassel—Bridges the gap between beauty and jewelry with beautifully embellished headbands.
 
Z Skin Systems—A nutrition-focused skincare company rich in antioxidants and essential nutrients.
 
 
Cosmoprof North America will take place July 12 – 14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. This year’s event will welcome more than 950 exhibiting companies from 40 countries and expects over 27,000 attendees to the three-day show.
 
“There is no other opportunity like Discover Beauty Spotlights at Cosmoprof North America for niche beauty brands to receive personal attention from a wide range of leading global retailers and distributors,” says Daniela Ciocan, marketing director,
CPNA. “We take great pride in the brands that we select to showcase which feature the diversity our industry is recognized for as well as many new innovative ideas that we’re excited to see launched at our show.”
 
More info: www.cosmoprofnorthamerica.com